Remember those Birds Eye Fish Finger adverts when you were young?
Well John Hewer who played Captain Birds Eye for over 30 years passed away on Sunday.
A spokesman for Birds Eye said that they are saddened to hear he had died. They go on to say that John was very much part of the family and their thoughts are with his.
A testament to how good the branding was for Birds Eye is the fact that in 1993 Captain Birds Eye was voted the most recognized captain after Captain Cook.
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