When you are a celebrity, you have to make the most of your time in the sun. This is even more pertinent for celebrities who aren’t necessarily the most talented in the world and unfortunately our TV screens and magazines are absolutely dominated by celebrities of this ilk.
It’s no surprise that some people talk a little bit dubiously about he likes of Cheryl Cole et al who seem to take centre stage in the celebrity world, in spite of the fact that they don’t actually have a great deal to offer. Cheryl Cole is a good example of a celeb desperately trying to make sure she is able to get whatever she can from this purple patch, because there’s always the possibility that her star will fall.
This is why the Cheryl Cole brand will be pushed in the run-up to Christmas, not just via The X Factor, but via her numerous ad campaigns, new raunchy calendars and (possibly towards the bottom of the list) a new album.
The truth is, celebs of this kind already get enough air time, so it’s worth avoiding their calendars and the products they lend their images to without a passing knowledge of what they’re endorsing. It’s better to go it alone and opt for personalised calendars of your own and find out what perfume or shampoo suits you, rather than what advertising folk will try to convince you will bring you some of the luck enjoyed by the Cole’s of this world.
X Factor winner Leona Lewis is reported to be commanding 1 million pounds for personal appearances.