Although its not a new technological development, many DVD replication and copying firms are now offering piracy protection as part of their service to stamp out illegal copies being made from the DVDs they produce via a macro-vision licences.
Although it will never completely stop piracy, it is a step in the right direction. It doesn’t help the main issue which has caused so much trouble with the films industry at the moment which is illegally downloading movies from sharing sites. Due to the credit crunch people are watching the Penny’s, so would rather download a film for free (illegally) than watch it in the cinema or buy the DVD.
Major Hollywood actors and actresses have also stepped in to help the industry - they all get a percentage of what profits a film makes however some have agreed to only take this percentage after the film makers have at least made back their investment from making the film in the first place.
Most A list actors and actress’s have agreed to taking this pay cut in an attempt to jump start the films industry openly whereas there is talk about making this compulsuary among all of them during these difficult times. This has already started to happen with some actors and actresses being forced to agree to these payment terms.