Film makers are starting to use logo designs in movies to encourage higher returns on films.
A good film logo on a big movie could see film makers rake it in via advertising and promotional items such as t shirts, mugs and other means. The most recent example of this has to be blockbuster movie Watchmen’. The films logo of ‘The Comedian’ (a yellow smiley face with blood trickling down) has helped the film become widely recognised, encouraged viewers and branding for merchandise.
This is not a new development for the film world, Star Wars is probably the best example. Although the movie brought in huge profits for the film producers it was the branded products, toys etc.. most of which sporting the films logo that made the big money!
A good Logo Design can separate similar types of movies being categorised as the same and helps it establish its individual identity. Movies like Troy and Alexander are victims of this kind of categorisation which did end up leading to decreased interest from potential viewers, where as 300 was pretty much in a league of its own and was a very popular choice amongst the cinema watching public.
Making money from films is tough these days with illegal downloading being the main culprit so every avenue possible should be adopted to get the most return of investment - a films branding can contribute towards this!
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