ITV and Formula One Management have struck a deal whereby they get the UK online rights for Formula 1 on itv.com/f1. This coincides with the first race of the season which starts this weekend in Australia.
This will see ITV stream live video of the races along with the practice sessions on Friday. This is not broadcast on any channel in the UK.
The full content to be streamed includes:
- Video footage, including race highlights
- Live streaming of Friday practices
- Live streaming of race and qualifying
- 30 day catch up service of the F1 coverage
- Video clips from press conferences with drivers and team members
Director of News and Sport for ITV, Mark Sharman, says that it is a great example of how we are using ITVs digital channels and new media platforms to extend the award winning coverage of sport to complement the big events on ITV1.
Formula One Management added that with UK audience figures reaching their highest levels, it is only natural to add to this with the introduction of online rights to complement ITVs coverage.